Branding
Concept — Fashion BrandAtelier
A complete identity built from one confident mark and a disciplined type system.
Client
Project
Services
- Brand identity
- Logo design
- Type system
- Guidelines
The challenge
A business with a logo but no identity. Every touchpoint looked like it came from a different company because there were no rules about type, spacing or colour.
The approach
Design one mark that works at sixteen pixels and on a building, then build the system around it — two typefaces, a fixed palette, and clear rules for how they combine.
The design
A geometric monogram with a matching wordmark, a monochrome palette with a single accent, and layout rules documented so anyone can apply the brand correctly.
The result
Results not published
Measurable outcomes are published here once a project has been live long enough to report them honestly. No estimated or illustrative figures are shown.
Next project
Osteria
A paid social creative set designed around the hook, not the aesthetic.
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