Graphics
Concept — Editorial GraphicsSet In Type
A poster series exploring how far typography alone can carry a message.
Client
Project
Services
- Art direction
- Typography
- Poster design
- Layout
The challenge
Design that leans on imagery to be interesting stops working the moment there is no budget for photography — which, for most small businesses, is most of the time.
The approach
Treat type as the image. Scale, weight, spacing and negative space carry the whole composition, so strong work stays possible with no photography at all.
The design
A poster series using one typeface at extreme scale contrast, proving that hierarchy and confidence read as premium far more reliably than stock imagery.
The result
Results not published
Measurable outcomes are published here once a project has been live long enough to report them honestly. No estimated or illustrative figures are shown.
Next project
Quiet Confidence
A brand refresh that removes more than it adds, and reads as more expensive for it.
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